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Lolita Glassware
- Setting up UK marketing strategy
- Designing Advertising & Sales Collateral
- Supporting entry in major UK retail trade
International Avionics Company (Dec07 – date)
- Restructure sales force and develop sales programme
- Create new customer discovery process
- Establish tracking procedures to ensure new business wins
Fashion Mail Order (Jun06 – date)
- Consumer research and recommendations for communication strategies
- Assessment of potential for retail presence with implications for multi-channel proposition to customers
Specialist Food Retailer in NW (Nov05 – date)
- Reposition company in the context of main food players
- Draw up 12 month marketing plan to maintain regular revisits and ensure maximum exposure at key buying periods and relevant product offer
- Marketing campaign to managed consumer database
- New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months
Furniture Importer / Manufacturer (March06 – date)
- Re-brand company to reflect needs of customers in the light of changes in the market and need to differentiate from low cost players
- Restructure sales force and coach new sales director to ensure customer base is covered effectively and efficiently
EPOS software (Jan07 – date)
- Create brand proposition for medium to large potential customers
- Identify and assist with accessing key customers
Packaging Company (Sept06 – Jan07)
- Create strategy to market USP product ensuring maximisation of GP in a highly competitive market
- Restructure sales force and develop sales programme
£1 Stores (Feb04 – Sept 04)
- Create a positioning proposition
- Develop a sales promotion programme to address key trading issues and increase average transaction values
- New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months
Budget Clothing Retail (Feb03 – Feb04)
- Draw up 12 month marketing plan to maintain high levels of footfall and maximisation of sales during key trading periods
- New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months
The Crantock Baker (Food Producer) Feb 03 – To Date
- Provide input at board level in the set up of a sales and marketing function from scratch
- Report to the Managing Director and major shareholders and demonstrate the ability to plan
- Lead and manage complex marketing projects and teams
- Engage and motivate business leaders to ensure buy in to change programmes and to ensure outstanding execution of all strategies
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