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Work Logs:

Lolita Glassware

  • Setting up UK marketing strategy
  • Designing Advertising & Sales Collateral
  • Supporting entry in major UK retail trade

International Avionics Company (Dec07 – date)

  • Restructure sales force and develop sales programme
  • Create new customer discovery process
  • Establish tracking procedures to ensure new business wins

Fashion Mail Order (Jun06 – date)

  • Consumer research and recommendations for communication strategies
  • Assessment of potential for retail presence with implications for multi-channel proposition to customers

Specialist Food Retailer in NW (Nov05 – date)

  • Reposition company in the context of main food players
  • Draw up 12 month marketing plan to maintain regular revisits and ensure maximum exposure at key buying periods and relevant product offer
  • Marketing campaign to managed consumer database
  • New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months

Furniture Importer / Manufacturer (March06 – date)

  • Re-brand company to reflect needs of customers in the light of changes in the market and need to differentiate from low cost players
  • Restructure sales force and coach new sales director to ensure customer base is covered effectively and efficiently

EPOS software (Jan07 – date)

  • Create brand proposition for medium to large potential customers
  • Identify and assist with accessing key customers

Packaging Company (Sept06 – Jan07)

  • Create strategy to market USP product ensuring maximisation of GP in a highly competitive market
  • Restructure sales force and develop sales programme

£1 Stores (Feb04 – Sept 04)

  • Create a positioning proposition
  • Develop a sales promotion programme to address key trading issues and increase average transaction values
  • New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months

Budget Clothing Retail (Feb03 – Feb04)

  • Draw up 12 month marketing plan to maintain high levels of footfall and maximisation of sales during key trading periods
  • New store launch campaign to ensure high footfall and try out by consumers in potential catchment areas in first 6 months

The Crantock Baker (Food Producer) Feb 03 – To Date

  • Provide input at board level in the set up of a sales and marketing function from scratch
  • Report to the Managing Director and major shareholders and demonstrate the ability to plan
  • Lead and manage complex marketing projects and teams
  • Engage and motivate business leaders to ensure buy in to change programmes and to ensure outstanding execution of all strategies
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